Sports Logos

Sports have become our hobbies, our wants, our needs. Every Sunday it's watching Peyton Manning sit on the bench while Curtis Painter runs around like a wild man without a clue. Or watching Kobe Bryant drop 45 points a game without even trying. But nothing beats the memory of Christian Watford's buzzer beating game winning three-pointer against #1 ranked Kentucky. But a lesser known aspect of the game is not necessarily the players themselves or how the play, but what appears on their jerseys. As sports have become more popular, the logos of the franchises have adapted to the new audience in order to produce a better financial product or just to please the crowd.

As seen here in the logos, the older ones being on the left, there is an obvious difference between the two. The older ones have a blocky, simplistic feel that exudes a comfortable and calm sense. On the other side, much different from the old, the new logos have a complex fierceness attributed to them. In the Cav's logo, a sword was added which almost conveys a sense of power. The newer logos almost progress to a disney-like feel full of cartoon characters. The colors are more bright and the lines are more curved and less block-like conveying a sense of excitement ready to start the game. Maybe the owners of the teams wanted to create more excitement of the fans by changing the logos to a more animated feel. However, more and more teams are consistently wearing their throwback uniforms in some sort of re-cultivation of history back towards the good days of Magic Johnson, Dan Marino, and Wayne Gretzky.